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Lumina vs an in-house marketing manager

A hotel marketing manager costs €3,100 to 6,300 a month in salary, on published UK and German figures. Lumina Studio costs €890 per property and does not replace the person who owns the strategy: it removes the assembly work under them.

Side by side,question by question

The salary band is what the role is advertised at.The Lumina price is the Studio plan on the pricing page.

Question	An in-house marketing manager	Lumina Studio
Monthly cost	€3,100 to 6,300 salary, before employer costs and tools	€890 per property, billed annually
What it owns	Strategy, priorities, relationships, approvals and the calendar	The assembly: reading the hotel’s material, writing the brief and the finished assets
Time to first finished page	Weeks: onboarding, brand immersion, access, a first draft	The first monthly brief and the first finished pages, read against the hotel’s own pages
When the person leaves	The context leaves with them and the next hire starts again	The approved pages, their sources and the knowledge behind next month stay with the hotel
Volume	Bounded by one person’s week	The month’s brief and its assets, every month, in the hotel’s voice
Best when	The hotel needs an owner for marketing and has one to hire	The hotel has an owner, or a general manager standing in for one, and needs the work done underneath

Salary figures: Indeed, Glassdoor and kununu. Lumina figure: Lumina pricing. The full comparison with an agency is on what a hotel marketing agency costs.

When each oneis the right answer

A person and a system answer different questions.The common case is a person equipped with the system.

Hire

Nobody owns marketing todayPriorities, relationships with the owner and the agencies, the calendar and the budget need a person. No system holds a meeting.
The property is large enough to fill the weekEvents, partnerships, press, the loyalty programme, the OTAs: a full role, not an assembly line.
The group has a brand team to plug intoA chain property with a central team needs a local counterpart who speaks its language.

Equip

The owner of marketing already existsA manager, a general manager or a director of sales who approves in minutes but cannot write the month.
The pages are the bottleneckSuites, restaurants, spa, meetings, seasonal articles, the newsletter: the work that is late every month is the work Lumina assembles.
The hotel wants the knowledge to stayWhat the last person knew about the hotel is written down, sourced and reused next month.

Both

The manager sets the month and approves. Lumina reads the reviews, the brand guidance, the photography and the live pages, and brings back the brief and the finished assets. One person, the output of a team, and the context kept by the hotel rather than by whoever holds the job this year.

Bring a page you already need

We read your pages before we meet, and you keep whatever gets written.

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