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A hotel’s best story stays untold

Marco, Luisa and Giampiero, backed by two partners who built an agency, sold it, and built a product company after it.

Marco Di Cesare

Marco Di Cesare

Co-founder & CEO

Before Lumina, Marco spent 10 years in martech, including 2 building with AI and far too many researching hotels one detail at a time. He likes finding the thing a hotel knows but never wrote down, then turning it into something guests actually notice.

Breakfast
À la carte. Best moment of the day.
Loves
Hotels that notice before you ask
Cannot stand
QR codes pretending to be concierges
Luisa Bidoggia

Luisa Bidoggia

Product Lead

Luisa turns hotel feedback into product priorities. She runs testing and the day-to-day work with Kempinski, and is usually the first to spot when a flow feels random instead of useful.

Breakfast
On the ground, for once
Loves
Jumping out of perfectly good planes
Cannot stand
A flow nobody has tested
Giampiero Virago

Giampiero Virago

AI Builder

Before Lumina, Giampiero spent years working in growth, helping startups go from zero to one. He likes turning complicated things into simple ones, and simple ones into five-step AI automations (joking, kinda).

Breakfast
Coffee counts, right?
Loves
“It works!”
Cannot stand
9 a.m. check-outs.

Backed by the people behind

Two people who built an agency, sold it, and built another company after it. Today they run digital and media at Jakala (opens in a new tab), the group a luxury hotel already hires.

Bring a page you already need

We read your pages before we meet, and you keep whatever gets written.

Trusted by teams at

Kempinski Hotels