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Research

Research on hotels in AI search

What ChatGPT, Gemini and Claude answer when a traveller asks about hotels, measured question by question. Every study is published here first, with its method and its sources.

The studiesso far

Real questions, real answers, read one by one.Numbers you can check against their sources.

  1. Study 01

    Hotels in ChatGPT and AI Search: 3,288 answers tested

    1,096 real travel questions asked of Claude, ChatGPT and Gemini about The World’s 50 Best Hotels. Ask for a hotel and 1,252 of 3,276 answers name one of the 50. Ask one decision earlier, about the trip, and only 189 of 1,380 do.

    50
    of the world’s best hotels
    3,288
    AI answers read
    34
    destinations
    Read the study

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